There are hundreds of people create and upload classified ads daily and you may wonder whether your ads appear better than the rest. We know for sure the least possibility incurred would be having our ads just another page filling advertisement. To make your classified ads effective, you must adhere to capture these (4) main keys: Attention, Interest, Desire & Action. In short, you have to grab the reader’s attention, draw out their interest to your offers, and lead their interest into an urge to take your offer thus impart the ways for them to act on it.
Cuba.my has taken full effort in sharing with everyone of tips for creating an effective classified ads. It’s is easy, less hassle and fast but most notably IT WORKS!
Tip #1 Create an attention-grabbing headline
Grab viewer’s attention with your title. Stay focused and understand what they may want to know. You don’t need to include the price in your headline – it will show up in a separate field. A picture is worth a thousand words. Most website allow free photos. Upload those photos and place at least two or more in the ad. Buyers like being able to see the product before they buy it. Adding graphic is a great way to increase interest in your ads. For the few extra clicks it takes to do, it can be well worth it!
Tip #2 Make your content complete
The contents or information of this field must be kept short but detailed. Readers won’t be interested to read further if you put up a long winding essay as this will bore them. Visualize yourself as the readers, what would capture your eyes when you are browsing online classified ads? Everyone would prefer a straight to the point ads! Get the main info stand out so your viewers understand clearly what you have to offer – rich context added with vivid photo. Checklist - √ Make/model
Tip #3 Set a good price range
If your headline says it all and the photo is clear, then, like retail stores, sometimes the reason an item stays on the market is price. Give reasons that even your price is high but it’s worth the value. When people look at classified ads, some are looking for a significantly lower price than a new item so be prepared to accept offers for a quick sale too. Don’t forget to mention that the great bargain is a form of two way mutual deal. Checklist - √ Price √ Service or warranty
Tip #4 State and define brand name specifically
Items with brand range utterly has a wide and long list throughout the market. So if you are selling products that’s generally widely offer in the market, please state and define clearly the brand and specification of the product. Don’t mislead readers on the quality of your item or any major details as they will be highly upset if they drive across town to pick up the item only to find it isn’t exactly like you described. So don’t attempt to modify the item descriptions or you will end up puzzling your potential buyers. State your products brand name and if possible add the detailed info as well. Checklist - √ Size and colour √ New, used or reconditioned √ New, used or reconditioned
Tip #5 Include a point of contact:
Always include a valid contact number, even your cell phone. Bear in mind that mostly eager buyers want immediate feedback. The more details you can provide, the better the quality of buyer you will attract. Be generous and make full use of the communication mediums that we have now by providing your email address, WhatsApp id, Wechat id and other reachable sources that enable buyers to reach you. Checklist - √ Contact details – name, contact number, address and location
Tip #6 Get your readers to act
The best trick to intrigue your reader’s desire and take action is using a solid finale in your ad. Caption such as “THIS WEEK ONLY”, “SALE NOW” or “LIMITED TIME OFFER EDITION” will definitely draw out the urge to call you up for further information and with best luck close with a successful sale!
So now you know the tips, what are you waiting for? Cuba.my hope that with the help of these few tips, you can create a classified ads that not just fills up or decorates the empty spaces on the web, but effectively attracts reader! How do we know it works? Because here in Cuba.my, we too follow the same tips.
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